The people behind Known.

Isaac Maughan is an entrepreneur who has built his career around helping businesses grow. He has helped companies secure more than $400 million in pandemic relief through the Employee Retention Credit (ERC) program and scaled his own customer acquisition company into a multi-seven-figure business.

Those experiences showed Isaac how much the right marketing can change a company’s trajectory. Great businesses need more than a great product or service—they need to reach the right people and earn their attention.

That idea is behind Known. Isaac founded the company to help businesses grow their visibility, connect with more customers, and become more recognized in the markets they serve.

Andrew began his career in the B2B world during COVID, helping senior care facilities file and substantiate Employee Retention Credit claims before spending the next three years helping an AI startup grow from the ground up and working closely with business owners to integrate AI into their operations. Through that experience, he saw a growing disconnect between where businesses were spending their marketing dollars and where customers were actually looking for services. Many owners were investing more than ever while seeing diminishing returns because consumer behavior was changing faster than traditional marketing strategies. That realization became the foundation for Known, where we help businesses close that gap by putting their marketing dollars where they can make the greatest impact and improving visibility across both traditional and AI-powered search.

Kohen Springer is co-founder of Known, where he leads growth and go-to-market strategy for businesses that want to be found, and chosen, as search moves into AI. Before Known, Kohen built Earned Collective into a customer acquisition operation that deploys door-to-door sales teams for fiber and telecom providers across dozens of markets nationwide. Along the way he learned what actually moves a buyer: being visible, being trusted, and showing up first. At Known he brings that same field-tested discipline to AEO, GEO, and SEO, helping clients earn a place in the answers that ChatGPT, Gemini, and Google give their customers. His philosophy is simple: don’t get searched. Get Known.