SEO
Get found on Google and Maps
Search engine optimization gets your website and Google Business Profile showing up when people search, in the regular results and in the map pack.
AEO, GEO & SEO
Don’t get searched.
Get Known.
Your customers search Google and ask AI who to call. Here’s why you need to show up in both.
SearchGoogleMaps
AIChatGPTGeminiPerplexityAI Overviews
Two jobs. Both matter.
Search engines list pages. AI tools name businesses. Your customers use both.
AEO & GEO
Get named in AI answers
Answer engine and generative engine optimization get your business named when people ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews who to call. What these terms mean
They feed each other.
AI tools build answers from sources they can find and trust. Much of that is the same groundwork SEO builds.
- A strong website and Google Business ProfileThe groundwork SEO builds.
- Pages and profiles AI tools can find and trustClear answers, consistent details, good reviews.
- Your name in AI answersWhen customers ask who to call.
- More people searching for you by nameWhich strengthens the groundwork again.
How much each AI tool leans on search results varies, and it keeps changing. The groundwork helps either way.
What you miss with just one.
Doing one well is good. Doing both is how you show up wherever your customers look.
SEO without AEO
You can rank on Google and still be missing when someone asks an AI tool for a recommendation. The answer names someone else.
AEO without SEO
AI answers draw on the same signals SEO builds: your site, your reviews, your listings. Skip that groundwork and AI tools have less to go on.
Both
Each one makes the other easier. That’s why Known runs them together.
One team, both jobs.
The AEO & GEO Engine builds an authority site around the questions your customers ask AI. Core SEO + AI Search works on your own website and Google Business Profile. You can start with either and add the other later.
Questions owners ask.
Short, straight answers.
Yes. Plenty of people still search Google and Maps, and AI tools often lean on the same pages and listings that SEO improves.
Very little in practice. Answer engine optimization and generative engine optimization are two names for the same goal: getting your business into AI-generated answers.
ChatGPT, Claude, Perplexity, Gemini and Google’s AI Overviews.
No. Nobody honest can, because search and AI answers depend on things outside anyone’s control. What we commit to is the work: every deliverable in your plan, done on schedule, with a monthly report so you can see it.
See where you show up today.
A free check across ChatGPT, Claude, Perplexity, Gemini and Google’s AI Overviews.
See which engines name you, and which name your competitors.